Kopin Tan does a great job sizing up the pluses and minuses of the active/passive debate. While business schools always teach that you don't want to just compete on price, I disagree with them to some degree on this point.
"The main object of Judo lies in this point. It seeks to augment human strength, morality and intellect by human means and efforts. It tends to train young people in the habits and condition conducive to the accomplishment of great undertakings."