Stock analysis doesn’t have to be overly complex, but not to do any analysis is a recipe for disaster. The simplest place to start is by using the Dupont method. You don’t need a CFA, a CPA or an MBA to do it. It is simple and provides a great deal of information about a company’s performance.
I often review analyst reports on companies. Those reports are, more often than not, overkill on information. Picture it this way. Think of the Bose ad where the speakers blow the hair back of the guy sitting in a chair.
