In booming bull markets, most market participants ignore their downside risk as they get wrapped up in the excitement. At market tops, it is common that market participants put much more weight on the upside potential.
In today's environment, every student of finance is always taught what I would call the "nuts and bolts" of finance in their traditional coursework. This is basically discounting of cash flows using standard techniques. The questions to ask are the amount and timing of cash flows and the appro