In robust securities markets, as we are currently experiencing, it is always wise to ground ourselves. It is very easy to get wrapped up in the excitement of a bull market. Keeping a level perspective and grounding ourselves in fundamental principles can save us from ourselves.
Many investors don't pay a whole lot of attention to fees. Because of that, they give up a lot of their returns. Lately, more investors are becoming cognizant of fees, but there are still many who are in the dark.