In college finance programs and the CFA curriculum, the degree that a security’s price fluctuates is taught to be the measure of “riskiness” of a security. Statistically, standard deviation (SD) is the measure of this “risk”. But is it a true measure of risk?
Costco (COST) increased their dividend today. The increase was 14% - sweet!
While COST has a low current dividend yield, it sure has been "moving on up" for the last several years. Even better are the special dividends they provide.
