This book was written in the early 2000's. It is just as relevant today as it was then.
The author, Jim Collins, is a researcher who did a study on the factors that cause good companies to become great companies. It will surprise you what he and his research group discovered.
As a stock investor, the lessons from this book can help to guide investors toward those companies which will have spectacular long-term returns by shedding light on what to look for and avoiding pitfalls. Some of the central points are the following:
