And....there were doubts about Apple's earnings - the market was showing it!

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Apple beat the consensus estimates.  This brings up several thoughts.

  • No one, not even analysts, has a crystal ball.  Some may have a more educated viewpoint because of their study of a situation, but no crystal ball.
  • I always look at a company's past record to assess their expected future, but I don't try to quantify it exactly.  If a baseball player has a 400 batting average, I don't know exactly what he will do on his next trip to home plate.  I do know it is highly probable that he'll get a hit versus a 250 batter.
  • I don't put too much weight in a quarter's earnings with any company.  Some quarters will be failures, but what matters is are they taking measured business risks.  Without taking measured business risks, success is impossible just like it is with every individual.

I love apples!

Copyright 2017 Mark T. McLaren