The big boys like Sequoia Capital are now trying to warn their portfolio company’s owners/management to batten the hatches before the SH_T hits the fan. Grab a chair quickly as it could get rough when the music stops.
Until now, most of the pain in the current economic downturn has been felt most acutely by those at the lowest income levels. This means a whole lot of other folks in much higher income brackets are going to be joining in the pain. While many have felt insulated from the economic pressures given their much higher incomes, the pressures are about to land squarely on their door step too.
Sequoia Capital has over 250 founders they have financed during startup. The company list includes Apple, Cisco, Google, LinkedIn, WhatsApp, Zoom, PayPal, Reddit, Instagram, and many others. Many are in the billionaire economic class and they are probably talking about it in Davos right now. Those folks are going to be caring primarily for themselves. They stand to lose a lot of their net worth.
This is a good time to watch your step as there will be some big boys stumbling around off balanced.
Be smart, be well-read, be aware and be successful.